HELLO!
I'M Lee
Marketing, Strategy and Business Development Executive
EXPERIENCE
Over 20 years, I’ve helped companies—from scrappy startups to $1B+ enterprises—scale smarter and faster. I’ve built award-winning marketing teams, managed multi-million-dollar media budgets, and delivered standout results like 7.7× ROAS and $3M+ in B2B contracts.
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My work spans celebrity influencer campaigns with HGTV’s Drew Scott, generating $10M+ in investor leads, national media coverage in the L.A. Times, Reader’s Digest, and helping products launch at Verizon, REI, and Walmart.
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I specialize in omni-channel marketing, enterprise sales, strategic partnerships, and creative tech solutions that drive measurable results.
VISUAL RESUME
RDCL SERVICES
CO-FOUNDER, CMO
marketing & branding | business development | B2B sales management | technology development | recruiting | training | tech enablement
About: Uber-like contractor services platform sustaining >100% YoY growth​​​
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Built integrated GTM engine to support scaling to 30+ states; fueled platform growth to $24M valuation within 2 years
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Closed $3M+ in B2B SaaS contracts, aligning product features with customer pain points, and creating pitch decks, demos, and onboarding workflows
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Launched “Flex” self-serve product path, informed by competitive intelligence insights, increasing digital conversions and decreasing onboarding time by 60% and CAC by 30%
KUUBIX GLOBAL
VICE PRESIDENT MARKETING
marketing & branding | sales enablement | team recruiting | technology development |dealer expansion
About: Israeli-based global renewable energy company where I directed all marketing operations and platform growth strategy, in the U.S.
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Managed $1M+ monthly digital performance budget across Meta, Google, and native ad platforms—owning CRO, CAC reduction, retargeting, lifecycle automation, and MQL/SQL standards
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Partnered with BlackRock and BB&T Bank on branded launches; collaborated with legal, sales, and product to refine messaging
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Built go-to-market materials and onboarding journeys supporting eCommerce app adoption
EMPIRE
HEAD OF MARKETING
marketing & branding | team recruiting | sales enablement |dealer expansion
About: Solar operations company where I led brand transformation and sales enablement to support 5x annual revenue growth.
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Helped increase annual revenue 5x ($40M to $200M) through strategic rebrand and dealer model expansion.
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Activated national influencer program with HGTV's Drew Scott to drive awareness
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Developed sales enablement assets, journey maps, and recognition programs to improve dealerhship engagement
BRIO
CHIEF MARKETING OFFICER
marketing | inside sales | sales & marketing recruiting | sales enablement
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About: Residential sales and installation company where I built and inside sales team and directed all marketing and employee retention activities.
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Drove 54% YOY revenue growth and added $1.2M revenue boost through a single incentive.
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Reduced churn by 16% by improving onboarding and segmented nurture journeys
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Built cross-functional playbooks for collaboration between ops, CX, sales and marketing
ANTHONY CAPITAL
VP, STRATEGIC MARKETING
marketing & branding | web development | sales enablement | production
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About: Investment advisory firm specializing in wealth management for high net worth individuals where I managed all marketing activities and lead generation for events and special funds.
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Generated $10M+ in prospective client assets in 4 months, driving a 5,100% lead increase.
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Achieved 590% higher CTR and 29% more conversions with 53% lower CPC and 20% less spend.
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Revitalized branding and positioning; built automated demand-gen and sales funnels to scale growth.
PHM LIFE
VP OF MARKETING AND PRODUCT DEVELOPMENT
marketing & branding | business development | strategic partnerships | product development | B2B/DTC sales
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About: International house of health brands where I created new products and led all marketing, including online and retail sales enablement.
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Secured national media coverage and led 100+ product launches, including international rollouts.
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Achieved 7.7x average ROAS (32.4x peak) across 300+ campaigns and 5M+ emails with 21.7% open rates.
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Increased customer LTV through affiliate marketing, rewards programs, and research-driven innovation.
EARLY CAREER
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XANGO
CREATIVE ACCOUNTS DIRECTOR
About: $1B international direct marketing company where I managed creative marketing initiatives and managed product development and international launch strategies for new health products.
R&W CREATIVE STUDIO
CO-FOUNDER & CEO
About: Marketing agency where I oversaw all client accounts, new account sales, and creative and art direction.
CONSULTING
Struggling to see ROI from your marketing efforts? Let's work together to revitalize your strategy and drive measurable results. Whether your business operates B2B, B2C, or DTC, here are some common areas that clients see big improvements with expert consultation.
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Data value generation
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Research-driven strategy
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Brand recognition
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Lead activation
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Reputation Management
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Paid media
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Build a top marketing team
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Brand Refresh
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Marketing plan revival
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Marketing automations
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SEO and content strategies
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Recognition programs
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Marketing tactics
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Media exposure
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New vertical identification
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Recognition/reward programs
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Retention programs
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Refocused customer personas
CONSULTING PACKAGES
ABOUT ME
I balance a dynamic family life with a passion for the work I take on and outdoor adventures. With 6 wildly talented kids, me and my wife of 18 years never have a dull moment as we try to cater to our kids passions.
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I like finding unique solutions to complex problems at home and at work, and I love the creative process. I have owned and managed a publishing company, design and marketing agency, an international D2C nutritional supplement company, and a national B2B tech-driven service company company. Being a business and marketing consultant on the side gives me additional creative outlets and opportunities to solve problems.
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CONTACT
contact
Contact me for inquiries or to request a PDF resume.